RE-CREATION: 2

The Second PR object that i want to Re-create is the Launch of GOMO by Singtel On my Individual Assignment 1, i analysed the PR object carried out by Singtel for its new product launch of GOMO. They used OWNED media, in which they distributed the news of this new product launch in their owned

RE-CREATION: 1

The First PR object that i want to Re-create is the KFC’s Mozzarella Double Down Article by EATBOOK. The Original Article. ^ This is a EARNED media, with a sub category of Blogger outreach. EATBOOK, published a article on their website reviewing KFC’s new product, the Mozzarella Zinger Double Down. It was a good partnership

Performance

We have come to the last stage of the 5Ps of AI Marketing. Looking through the past stages, I have analysed digital content gaps for Sennheiser, found out how to improve them, constructed buyer persona, designed and improved their website content, optimized a Sennheiser’s digital Ad copy, forecasted the content performance, Created an AR experience

Promotion

Bases on the percentage itself, you would have known that this is the stage where i feel Sennheiser really does not need the help of AI compared to other stages. That is my own personal believe and obviously others might disagree. However, this does not mean that as a marketeer i will avoid this stage

Personalization

Personalization is the highest score i attained, 36%, when i did the test in AI Marketing institute. That is because, i strongly believe that all these case studies has not been properly used by Sennheiser and taking advantage of these personaliztaion techniques can enhance user experience greatly. Create Immersive Augmented Reality (AR) and VR Experiences

Production

Production is one of the stage where i scored the highest, which means this is the stage where i think AI can help Sennheiser more. Starting with the first on the list: Designing Website, Landing Pages using AI Following from the planning stage, Sennheiser lacked in unique content creation for their Singapore Website. This lead

Planning

This is the first stage in the 5 step process of AI Marketing. Like any other project in Marketing, Planning is very crucial for drafting AI Marketing. It is about outlining and building Intelligent Strategies These 4 cases ^ are what i believe, would be greatly be beneficial to Sennheiser and its new product launch,

Curate PR Objects: Part 2

4th Object: KFC’s Mozzarella Zinger Double down Article by Eatbook. (EARNED) PESO CATEGORY: EARNED SUB CATEGORY: BLOGGER OUTREACH Using Earned Media as a PR strategy is meant to amplify your content through your own audience. However, it can be tough because you do not have full control over your brand placement. The Media or Blogger

Curate PR Objects: Part 1

Object 1: Singapore’s 2014 Anti-Gambling Advertisement (PAID) PESO CATEGORY: PAID SUB CATEGORY: TRADITIONAL ADVERTISING If you are a Singaporean, you would have definitely have seen this Advertisement before. From my experience, this is one of the most viral advertisement, Singapore has ever created in terms. Talk about a successful PR campaign eh? It is none

Educational Classrooms Journey: 3

PR plan is like any other plans that we carry out prior to a project or a campaign. It just needs to be done. As simple as that. A public relations campaign is a mammoth task that is impossible to get perfectly right. It is very tough at the base itself. It requires tremendous effort