AI (CTDM)

ARTIFICIAL INTELLIGENCE

AI IN MARKETING, THE FUTURE

According to research from The Harris Poll, nearly three-quarters of consumers in North America think brands struggle to create personalized and individual experiences, in large part because of rising expectations Consumers have. They want PERSONALIZATION. Buying a Car, a bicycle, a pair of shoes or watching movies. Name any consumer goods being produced now and people want it customized to their liking.

Solving that industry-agnostic problem is where AI comes in. With AI, marketers can offload the time-consuming and cost-intensive tasks of high-grade personalization by relying on AI to offer predictive insights and content insights that result in an automated personalized experience.

Artificial intelligence is already transforming the face of marketing as we know it. AI technology can help to optimize and speed up many different marketing tasks, improving customer experiences and driving conversions.

Some benefits from using AI in Marketing:

• AI can hyper-personalize the customer experience by analyzing their profiles.
• AI speeds up production of certain types and formats of content.
• AI-powered software can decide what content to create and when to distribute it.
• AI can process vast quantities of data and make accurate predictions based on patterns that emerge from it.
• AI can predict customer behavior and identify and nurture the most valuable leads.

The 5Ps of Artificial Intelligence in Marketing

Completion of AI for Everyone Theory

To help Marketeers with the whole process of integrating AI into their marketing strategy, the Marketing Artificial Intelligence Institute published a 5-step procedure which was a framework to help visualize and organize the marketing AI technology landscape for marketeers.

Each of these stage is explained thoroughly below, with relevance to the brand, Sennheiser and their new product launch, MOMENTUM True Wireless 2.

Planning

This is the first stage in the 5 step process of AI Marketing. Like any other project in Marketing, Planning is very crucial for drafting AI Marketing. It is about outlining and building Intelligent Strategies These 4 cases ^ are what i believe, would be greatly be beneficial to Sennheiser and its new product launch,…

by M M July 2, 2020July 8, 2020

Production

Production is one of the stage where i scored the highest, which means this is the stage where i think AI can help Sennheiser more. Starting with the first on the list: Designing Website, Landing Pages using AI Following from the planning stage, Sennheiser lacked in unique content creation for their Singapore Website. This lead…

by M M July 7, 2020July 8, 2020

Personalization

Personalization is the highest score i attained, 36%, when i did the test in AI Marketing institute. That is because, i strongly believe that all these case studies has not been properly used by Sennheiser and taking advantage of these personaliztaion techniques can enhance user experience greatly. Create Immersive Augmented Reality (AR) and VR Experiences…

by M M July 8, 2020July 9, 2020

Promotion

Bases on the percentage itself, you would have known that this is the stage where i feel Sennheiser really does not need the help of AI compared to other stages. That is my own personal believe and obviously others might disagree. However, this does not mean that as a marketeer i will avoid this stage…

by M M July 9, 2020July 9, 2020

Performance

We have come to the last stage of the 5Ps of AI Marketing. Looking through the past stages, I have analysed digital content gaps for Sennheiser, found out how to improve them, constructed buyer persona, designed and improved their website content, optimized a Sennheiser’s digital Ad copy, forecasted the content performance, Created an AR experience…

by M M July 9, 2020July 9, 2020