Production

Production is one of the stage where i scored the highest, which means this is the stage where i think AI can help Sennheiser more. Starting with the first on the list:

Designing Website, Landing Pages using AI

Following from the planning stage, Sennheiser lacked in unique content creation for their Singapore Website. This lead to poor SEO strength for that domain. Now, in the production stage, Sennheiser can use AI to build and design their website landing pages to be optimized to generate more conversions.

Part of designing website is Content Creation inside the website. What is the content that is going to be displayed in a landing page? For Sennheiser they already have the landing pages, with a content inside. How can we make this better? and fix unknown gaps?

One of the AI Vendors for Production Stage is Atomic Reach. Atomic AI is a content optimization platform that eliminates the guesswork and rewrites content in the style, of how brand’s audience prefers.

Thankfully, i was able to open a free-trial account and test out what Atomic Reach had to offer to Sennheiser. At the start itself, Atomic reach asked me to paste my content in a box and convert it. It was converting an existing content into personable language. Firstly, I was taken back as it was simple, easy and basically offering exactly what it advertised, which was to re-write content. Secondly, i didn’t know what was the meaning of “Personable” and how it might actually help Sennheiser or any other brand? so i researched a bit, and found out that personable means establishing HIGH RELATIVITY to people, having a effortless connection and done in a pleasant appearance.

So to improve Sennheiser’s page content, i copied the whole chunk of words from the Momentum True Wireless 2 landing page and pasted into the box. Below is the difference between the original text content vs Atomic Reach’s Personable Language generated via Artificial Intelligence.

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If we were notice the changes, it is very subtle. It doesn’t totally change the whole content, which might mess up the existing message being shown in the landing page. This also DOESN’T ANALYSE ANY TOPIC CLUSTERS OR KEYWORDS relating to earbuds and then do the content-rewriting. It just does it based on the tone and format (To be Personable) Even simple things like adding “Phone Calls” instead of “call”. Even though it may seem small to marketeers like us, a potential customer who is reading this in his or her mind might connect and relate with that the landing page may be trying to communicate with him or her.

I strongly believe that this could be very IMPACT-FULL to Sennheiser and its landing-page content writing.

Sennheiser can also use a very famous Vendor called WIX to design their websites. Even though many people know that WIX is a drag and drop website creator, they do not now that WIX has a AI system that was recently launched, called the WIX ADI. WIX ADI uses artificial intelligence and learns about each person’s or business’ own needs. Next, the AI will analyse the answers from this business owners and then choose from billions of high-quality, stunning combinations and possibilities to come up with a website design and UX.

Below is a mock-up landing page that i have created for Sennheiser using WIX ADI:

First step is to tell WIX what type of site you want to create. For me, i typed in Headphones store.

2nd Step, Let WIX ADI take charge:

3rd Step: AI produces a website design within minutes:

Writing and Optimizing Digital Advertisement Copy

Another feature that Atomic Reach offers through its simplistic infrastructure, is Ad Creation & Optimization. Using this Vendor, i was actually able to create a Mock-up Advertisement copy for SEM (Advertising in Search Engines like Google, Bing etc) for Sennheiser’s new product, the Momentum True Wireless 2.

Once i have put in all the main details ^ that is needed for the system to process, the AI took over and started optimizing the Advertisement.

The one on the right is the optimized version of what i wrote.

Digital Advertisement copy is not only about Posters, Videos or SEM. It is also content-writing and Article-Based Advertising. Even thought it is not that popular, it is still a very common medium in digital marketing, and it also helps in the PR (public relations) of a brand via press release, blogging etc.

I found out this vendor called AI Writer . What this thing does, actually took my breath away. It is so simple yet effective. It is the best example of what an AI can do or accomplish BETTER than humans.

I went to their website, typed inside the Article Title Box “Sennheiser Momentum True Wireless 2” and clicked “GET MY ARTICLE!” I waited for about 5-10 mins. Below is what i saw.

This whole chunk of words was done by an ARTIFICIAL INTELLIGENT within a few minutes. Can you believe that? (P.s. Currently regretting not knowing about this when i was in year 1 of Polytechnic itself.😭 ) What is more staggering? This whole article WAS NOT copy pasted like how i do my projects in Poly. It is 92% UNIQUE!

Predicting Content Performance using AI

There are many vendors that use AI to predict market trend and thus predict how digital content like (website views, time spent etc) will fair beforehand. However, these vendors are premium and need to be in organisation to use the demo. However, there is a free software, called Google Analytics. Google Analytic’s core product is to prove basic analytics like views, sessions, traffic, unique visitors etc. However, it also uses AI to deliver INSIGHTS on how good the content is performing and how to improve it.

Furthermore, Google’s infrastructure is flexible that it allows 3rd-part companies to use KPI’s to add more analytics into Google Analytics. This company called, Goedle.io provides PREDICTIVE ANALYSIS using AI by connecting to a company’s Google Analytics account.

Since i cannot connect Sennheiser’s Google Analytics account, i actually used my private business’s Google analytics account to test if this Goedle’s predictive analysis works. I was then able to create a mock-up for Sennheiser based on the charts i saw:

This is the dashboard from Goedle, once i connected my Google Analytics account. As you can see, it shows the basic traffic stats from February till today, 8th July. Then it stats to forecast from 9th July using predictive AI.

Personally, i think this would be very effective for sennheiser. This is because, one of the main objectives of Sennheiser’s project with us is to increase awareness and traffic to its website. This predictive AI technology could help, when they are launching a new product or conducing a new digital marketing campaign. It can help them find out if their content strategies are going to yield them results in the future. I would personally be using this from my business from now on.