Level 1 – UX DESIGN
First of all what does UX Mean? “UX” stands for “user experience.” A user’s experience of the website/app is determined by how they interact with it. Is the experience smooth and intuitive or clunky and confusing? Does navigating the system feel logical or does it feel arbitrary? Does interacting with the website or app give…
Level 2 – Copywritting
Similar to what Don Draper says in Mad Men, copywriting is about making a huge impact with simple words. Copyrighting is the action of writing promotional materials like slogans, headings and message in an advertising medium such as posters, billboards, websites etc to help influence your reader to take an action or reach an outcome…
Level 3 ‘Left’ – SEO / SEM
Firstly, SEO & SEM are two different things. However they have a lot in common. SEO The term SEO (Search Engine Optimization) refers to the changes and tweaks we make in order to raise our website’s or a specific page’s rankings within a search engine (Google, Bing, Yahoo Search etc) at no cost. When starting or launching…
Level 3 ‘Right’ – Qualitative Research
Lets address the obvious question first. Qualitative research is about collecting qualitative data, which is emotions, expressions and context compared to numbers, signs, values and codes. It is used to gain an understanding of underlying reasons, opinions and motivations of a particular set of target market. Conclusions drawn out of qualitative research are summarized and…
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Mohan The Expert 